Every year, hotels worldwide generate an estimated 289,700 tons of waste. Meanwhile, the annual carbon footprint of the hospitality industry as a whole is estimated at 3% of total global carbon emissions. These numbers highlight an urgent need for change across the board. Earth Day, celebrated annually on April 22, serves as a global call […]
Collaborating with channels that align with a hotel’s target guest profile ensures a more tailored approach. Niche channels can be particularly effective in this regard, leveraging lifestyle choices and brand affinities to attract specific guest segments. For instance, a boutique hotel catering to four-legged travellers might find value in partnering with dog-friendly travel platforms such […]