According to recent Accenture research, 84% of travel executives say AI is the key to achieving their growth targets demonstrating that AI-driven channel strategies are no longer optional; they’re absolutely mission-critical for driving hotel revenue. Artificial intelligence is no longer a futuristic concept in the hotel industry—it’s an essential driver of performance in today’s hyper-competitive […]
Tag Archives: channel
Collaborating with channels that align with a hotel’s target guest profile ensures a more tailored approach. Niche channels can be particularly effective in this regard, leveraging lifestyle choices and brand affinities to attract specific guest segments. For instance, a boutique hotel catering to four-legged travellers might find value in partnering with dog-friendly travel platforms such […]


