As the European Commission reviews key aspects of the Digital Markets Act (DMA)—including how it intersects with emerging technologies such as generative AI and virtual assistants—the debate around regulation and technology in hotel distribution has entered a new phase. For the hospitality industry, the question is no longer whether the DMA will change the landscape, but how technology is […]
According to recent Accenture research, 84% of travel executives say AI is the key to achieving their growth targets demonstrating that AI-driven channel strategies are no longer optional; they’re absolutely mission-critical for driving hotel revenue. Artificial intelligence is no longer a futuristic concept in the hotel industry—it’s an essential driver of performance in today’s hyper-competitive […]
In the fast-evolving world of hospitality, mastering online hotel distribution has become crucial for hoteliers aiming to stay competitive and profitable. Shoaib Ali, National Sales Head for India for STAAH delves into the intricacies of how hoteliers can successfully navigate this dynamic landscape. As the industry faces the challenge of balancing guest satisfaction and room occupancy, the […]
The travel industry operates through a complex and fascinating network of distribution channels that ensure products and services efficiently reach end consumers. In the B2B sector, these channels play a crucial role in optimizing operations and maximizing business opportunities. Let’s explore the main groups: Wholesalers, Bedbanks, and DMCs/Receptives Wholesalers: Purchase large volumes of travel products […]
Collaborating with channels that align with a hotel’s target guest profile ensures a more tailored approach. Niche channels can be particularly effective in this regard, leveraging lifestyle choices and brand affinities to attract specific guest segments. For instance, a boutique hotel catering to four-legged travellers might find value in partnering with dog-friendly travel platforms such […]