Explore the differences between OTAs, direct bookings, and GDS, and learn how a balanced mix drives revenue and loyalty. If you ask any hotelier where their bookings come from, chances are they’ll say: “A mix of OTAs, direct reservations, and maybe some GDS.” But not all channels are created equal. Each plays a distinct role […]
Tag Archives: Maximising
Collaborating with channels that align with a hotel’s target guest profile ensures a more tailored approach. Niche channels can be particularly effective in this regard, leveraging lifestyle choices and brand affinities to attract specific guest segments. For instance, a boutique hotel catering to four-legged travellers might find value in partnering with dog-friendly travel platforms such […]


